One-off Graphic Distinguishes 6 Millionth Land Rover

The same graphic was projected on the wall of the Solihull manufacturing facility to mark the moment when the 6 millionth vehicle rolled off the production line. The vehicle was displayed at the Shanghai Auto Show.

Alan Harman, Correspondent

April 22, 2015

2 Min Read
Unique graphic projected as 6 millionth Land Rover comes off line
Unique graphic projected as 6 millionth Land Rover comes off line.

Land Rover marks the production of its 6 millionth vehicle by giving it a unique design feature.

It was built at Land Rover’s Solihull, U.K., facility, 110 miles (176 km) northwest of London, where the company has been producing SUVs since 1948.

The milestone Yulong White Range Rover LWB Vogue SE has a one-off puddle-lamp graphic motif, which replaces the standard Range Rover silhouette projected by the puddle lamps.

The image is created by an inscribed lens within the door-mirror-mounted downlight and displaying the Land Rover logo and landmark figure.

The illuminated graphic, the width of a grain of rice, is projected through a magnifying lens onto the ground every time the vehicle is unlocked in an image which is 31.5 ins. (80 cm) in diameter.

The same graphic was projected on to the wall of the Solihull manufacturing facility to mark the moment when the 6 millionth vehicle rolled off the production line.

The vehicle was displayed on the Land Rover stand at the Shanghai Auto Show, and will feature in a number of celebration events being staged in China to mark Range Rover’s 45th anniversary. Eventually it will be sold in the region.

Andy Goss, director-JLR Group Sales Operations, says it’s fitting that the 6 millionth Land Rover to be produced is a Range Rover as this year marks the 45th anniversary of the original Range Rover’s launch.

“With the growth of sales in China since the latest version of the Range Rover was introduced in 2012, it is entirely appropriate that this landmark vehicle is destined for a Chinese customer,” Goss says in a statement.

Of the 6 million Land Rovers produced, more than 900,000 are Range Rovers.

The original Land Rover Series I was unveiled at the Amsterdam Motor Show in April 1948, so this month marks the 67th anniversary of the brand. It took until 2001 to produce 3 million Land Rovers and one-third of the 6 million vehicles built to date have been manufactured in the past eight years.

Range Rover launched in North America in 1987.

About the Author(s)

Alan Harman

Correspondent, WardsAuto

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