Jeep Hypes 4xe Models in Latest Most-Seen Auto TV Ad

The NFL delivered over a third of the national TV ad impressions for “4xAdventure,” per iSpot.tv.

WardsAuto Staff

February 2, 2024

3 Min Read
Jeep most-watched 1-31-24
Jeep’s estimated spend for most-seen commercial exceeded next four highest-ranked ads combined.

Jeep leads iSpot.tv’s ranking of the most-seen auto TV ads for Jan. 22-28 with a spot that garnered 170.7 million national TV ad impressions. 

The commercial highlights the electric and gas modes available with the automaker’s 4xe Wrangler and Grand Cherokee models. NFL games generated 62.7 million national TV ad impressions, with PGA Tour golf (9.5 million) and Forensic Files (4.9 million) a distant second and third for top programs by impressions. 

Mercedes-Benz remains in second place week-over-week, although its spot featuring Succession’s Matthew Macfadyen saw a 36% decrease in national TV ad impressions, down to 169.1 million. Cable networks delivered top impression-counts, led by HGTV (51.9 million), CNN (15.8 million) and AMC (13.4 million), while top programming by impressions included House Hunters (17.8 million), My Lottery Dream Home (6.8 million) and Fixer to Fabulous (6.6 million). 

In the No.3 spot for the ’24 Nissan Pathfinder, actor Jay Ellis forges his way across breathtaking terrains in search of something amazing – a search, he proclaims, that is the adventure. The commercial ran up 145.3 million national TV ad impressions from an assortment of programming including Law & Order: Special Victims Unit (7.3 million impressions), NBA games (6.5 million) and the movie Romance With a Twist (5.7 million). According to iSpot’s Creative Assessment, this spot had an overall Persuasion score nearly 15% above industry norms.  

A promotion for Ram Trucks’ Start Something New Sales Event takes fourth place with 143.9 million national TV ad impressions, 21% of which came from airings on CBS. Looking at top programming by impressions, The NFL Today (17.2 million), men’s college basketball (16.9 million) and Today 3rd Hour (4.5 million) lead the list. Per iSpot’s Creative Assessment, this commercial had a 94% brand match (the percentage of survey respondents who remembered it was a Ram Trucks ad after watching it), above the recent automaker industry norm of 78%.

Subaru rounds out the ranking with a spot for the Forester Wilderness which had 140.2 million national TV ad impressions. The heartwarming commercial features a father and his deaf son exploring Yosemite National Park on a quest to “discover all the places that make us feel something more.” The ad goes on to note that Subaru is the National Park Foundation’s largest corporate donor. NBC generated 28.7 million national TV ad impressions, followed by CBS (23.3 million) and ABC (13 million). 

 

(Click on blue links for videos) 

 

1. Jeep: Start Something New Sales Event: 4xAdventure 

Impressions: 170,690,001 

Interruption Rate: 3.25%

Attention Index: 103

Est. TV Spend: $6,365,734 

 

2. Mercedes-Benz: Defining Class Since 1886 

Impressions: 169,108,000 

Interruption Rate: 3.75%

Attention Index: 103

Est. TV Spend: $1,273,762 

 

3. Nissan: Somewhere Amazing 

Impressions: 145,270,852 

Interruption Rate: 2.95%

Attention Index: 98

Est. TV Spend: $1,021,117 

 

4. Ram Trucks: Start Something New Sales Event: Everything 

Impressions: 143,857,446 

Interruption Rate: 3.24%

Attention Index: 100

Est. TV Spend: $874,768 

 

5. Subaru: A Beautiful Silence

Impressions: 140,235,588 

Interruption Rate: 3.08%

Attention Index: 94

Est. TV Spend: $1,369,442 

 

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

 

Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.

 

Attention Index - A comparison of the ad’s Interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.


Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

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