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Lexus ads promote seasonal sale.

Lexus Has Two of Five Most-Seen Auto Ads

The first-place Lexus spot highlights deals on select models including the ’21 RX 350 while the No. 3 commercial focuses on the ’21 GX 460.

Lexus claims first and third place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

While the Lexus ads are quite similar, promoting the December to Remember Sales Event, the first-place spot highlights deals on select models including the ’21 RX 350 while the No. 3 commercial focuses on the ’21 GX 460.

In the second-place spot for the week of Nov. 23, Mazda celebrates seizing the moment, as two intrepid siblings use a cooler to transport snow from the mountains to the valley, just to build a snowman and bring joy to their parents. Right now, customers can get 0.9% APR for up to 60 months and no payments for 90 days on select models.

Nissan’s fourth-place commercial demonstrates the versatility of the ’21 Rogue, with various drive modes for all types of weather and locations. (But even with myriad options for adventure, sometimes a family just wants to see a drive-in movie.)

Rounding out the ranking is Chevrolet’s enduring ad featuring film footage of its SUVs in action through the decades. The brand declares it’s been carrying many things since 1935, “but nothing more important than family.”

 

(click on blue links for videos)

 

1. Lexus: December to Remember Sales Event: Driveway Moments: Peace and Joy Delivery 

Impressions: 241,932,359

Interruption Rate: 1.32%

Attention Index: 119

Est. TV Spend: $1,715,559

 

2. Mazda: Season of Inspiration: Holidays: Seize the Moment 

Impressions: 236,957,542

Interruption Rate: 2.70%

Attention Index: 109

Est. TV Spend: $5,781,985

 

3. Lexus: December to Remember Sales Event: Driveway Moments: Peace and Joy 

Impressions: 229,637,827

Interruption Rate: 1.22%

Attention Index: 123

Est. TV Spend: $1,661,780

 

4. Nissan: Ready. Set. Rogue.

Impressions: 224,808,225

Interruption Rate: 2.09%

Attention Index: 140

Est. TV Spend: $7,197,195

 

5. Chevrolet: Since 1935

Impressions: 209,623,675

Interruption Rate: 2.70%

Attention Index: 123

Est. TV Spend: $4,495,911


 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

 

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