Skip navigation
Land Rover most-watched ad 9-29-20.jpg
Land Rover spot touts zero-percent financing.

Land Rover Leads Most-Seen Auto Ads Chart

In its first-place ad for the week of Sept. 21, Land Rover encourages viewers’ wanderlust.

A Land Rover spot that collected more than 325 million TV ad impressions leads’s latest ranking of the most-viewed automotive commercials — the ads that have generated the most impressions across national broadcast and cable TV airings.

In its first-place ad for the week of Sept. 21, Land Rover encourages viewers’ wanderlust. During the brand’s Call to Adventure Sales Event, customers can get zero-percent APR for up to 72 months on the ’20 Discovery Sport.

The adventure theme continues with the No.2 ad from Chevrolet, which shows how the middle of nowhere can actually be somewhere for intrepid explorers and extreme sports enthusiasts, especially if they’re driving the ’21 Trailblazer.

Chevy also owns the fifth-place commercial, which showcases multiple models that, the brand proclaims, make “life’s journey just better.”

Nissan slips from first to third place with its enduring ad featuring actress Brie Larson, who demonstrates key features of the ’20 Sentra such as rear automatic braking and Nissan Intelligent Mobility.

At No.4, Honda announces the redesigned CR-V is now available as a hybrid, and current CR-V owners can get lease deals when upgrading to a new model. Notably, this ad performed 4% better than the norm for auto ads when it came to viewer attention.

Click links below to view commercials.

1. Land Rover: Call To Adventure Sales Event: Adventure Is Calling

Impressions: 325,681,472

Completion Rate: 97.47

Est. TV Spend: $3,544,495


2. Chevrolet: Middle of Nowhere

Impressions: 290,811,361

Completion Rate: 97.57

Est. TV Spend: $4,757,177


3. Nissan: Refuse to Compromise

Impressions: 258,489,046

Completion Rate: 97.61

Est. TV Spend: $6,497,270


4. Honda: Wherever You Go

Impressions: 198,403,857

Completion Rate: 97.73

Est. TV Spend: $3,895,400


5. Chevrolet: Just Better 

Impressions: 179,630,360

Completion Rate: 97.75

Est. TV Spend: $2,093,741


Data provided by, the always-on TV ad measurement and attribution company.


TV Impressions - Total TV ad impressions delivered for the brand or spot.

Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.