HOW TO WIN IN THE REAL-TIME ECONOMY

Between what has been hailed as “The Great Resignation” and the ubiquitous challenges of supply-chain disruptions, businesses in every industry have struggled to cope with labor and inventory shortages since the pandemic began. Those concerns are small, however, in comparison with the biggest challenge facing businesses today: managing operations and expectations in the real-time economy.

The digital landscape has been moving toward an era of immediacy for decades, but during the pandemic, companies advanced their online commerce capabilities by a span of five to seven years in just a few months. That sort of exponential change shined a light on how unprepared many businesses were to innovate — or even to adapt.

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