Buyers Want Seamless Insurance Purchases

Auto dealers who don’t offer insurance options for their customers may want to rethink that decision.

A survey by Polly, an embedded insurance company that works with dealers and other companies to bundle their products, shows four out of five respondents -- including 80% of those age 45 and under -- believe insurance should be part of the car-buying experience. 

“Our embedded auto insurance study reveals that Millennials and Gen Z aren’t just looking for vehicles; they’re seeking a holistic buying experience that includes insurance,” says Mike Burgiss, Polly’s chief marketing officer. “The research is clear: consumer demand for integrated solutions is not a passing trend. It’s a new norm.”

Other findings from the survey:

– Car buyers want options on how to buy auto insurance. The study found 82% of respondents would make such purchases through their smartphones.

– The majority of respondents ages 45 and under – 77% – know they can shop for insurance with apps on their smartphones.

– Embedded insurance for purchases other than autos was made by 83% of survey respondents ages 45 and under.

Polly will exhibit Feb. 1-4 at the NADA conference in Las Vegas. The company’s booth number is #7338N.