Claims JLR Will Use Chinese Vehicle Platforms Denied

Chinese media outlets get excited over claims that British luxury brand will use Chery vehicle platforms in future models.

Paul Myles, European Editor

April 29, 2024

1 Min Read
Jaguar F-Pace China
Will JLR start using Chinese automaker platforms?

Rumors that Jaguar Land Rover will be building vehicles with electrified powertrains using platforms provided by a Chinese automaker are being denied in Chinese media outlets.

Specialist automotive publication CnEVPost quotes local media that the British brand is in negotiations with the Chinese automaker Chery, which already is involved in a vehicle production joint venture with JLR’s Indian owners, Tata Motors.

A local media outlet, 36r, suggests JLR will be the first luxury automaker to adopt Chery's platform and the partnership is nearly finalized. Its report says JLR will build new models using the hybrid and battery-electric technology platforms of Chery's Exeed brand.

The report cites a person familiar with the matter saying the first model based on the brand will be released as early as the second half of 2024. It also says that from 2010-2017, JLR's sales in China grew from 26,100 to 146,000 units but, by 2023, that number had fallen back to 106,400 units.

However, within hours of the rumors' publication, Chery Chairman Yin Tongyue tells another local media outlet, Yicai, that stories of JLR adopting his company’s platforms are not true.

About the Author(s)

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

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