Closed Car Dealerships Can Still Stay Engaged

Carla Nurse of automotiveMastermind recommends dealers stay positive, empathetic and solutions-driven to help staff and customers.

Steve Finlay, Contributing Editor

March 23, 2020

1 Min Read
young woman on computer
Be available for virtual deal desking.Getty Images

More and more car dealerships are closing on their own or by government order during the coronavirus pandemic.

In such instances, dealers and their employees should stay engaged, even if it is remotely, says Carla Nurse, director-sales at automotiveMastermind, a predictive-analytics software firm.

Here is what she recommends closed dealership people do during the public-health crisis:

1. Be available for virtual deal desking. Set the tone for how to handle various situations and trust the team to represent your brand.

2. Have regular morning meetings via webcam to help maintain normalcy.

3. Conduct virtual trade-in assessments for customers. A video can go a low way to show value. Additional assessments can be done later. 

4. Put everything through the lens of “is this relevant and helpful.” But don’t stop marketing; stay in touch with the community.

5. Be positive, empathetic and solutions-driven to continue helping the staff and customers.

About the Author(s)

Steve Finlay

Contributing Editor, WardsAuto

Steven Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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