The Dealer 5 | November 4, 2014

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

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If the response to a customer is “I didn't even know it was on sale,” your call center has a problem. Keep 'em in the loop.

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A car shopper had found what she wanted to buy, but the dealership told her to come back later. How a clock watcher stopped the sale, and the damage that did.

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Post dustup, our analyst Haig Stoddard explains what's behind the Tesla-WardsAuto numbers controversy. And Green Car rapsTesla for its "we're-different" stance.

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A study says dealers remain important information sources for car shoppers. But as for people who flatly claim dealerships are go-to places for test drives, well, "they're wrong," says a research-firm exec. Find out why.

5.

New owner takes over a dealership. Does an inventory. Learns $100,000 in auto parts are missing. Whodunit? That's what the police want to know.

To see all the day's dealer news and information, go to WardsAuto.com/Dealers .

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