Chevrolet Touts Awards in Most-Seen Auto Ad

The No.1 commercial for the week of Nov. 11 explains how Chevrolet has received more J.D. Power Quality Awards across cars, trucks and SUVs than any other brand over the past four years.

Jim Irwin, Associate Editor

November 21, 2019

2 Min Read
Chevrolet most-watched ad 11-20-19
Chevrolet ballyhoos award-winning lineup in top-ranked ad.

A Chevrolet spot grabs first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

The No.1 commercial for the week of Nov. 11 explains how Chevrolet has received more J.D. Power Quality Awards across cars, trucks and SUVs than any other brand over the past four years.

In Lincoln’s second-place ad promoting its Wish List Sales Event, a woman arrives home to find that her parents – and their pet goats – have arrived early for the holidays. Luckily, she’s able to take refuge in her Lincoln. This commercial has the best iSpot Attention Index (157) in the ranking, getting 57% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

At No.3, Ram Trucks proclaims it builds vehicles to serve the people who depend on them to deliver “the power to do more.” The company currently is extending its Employee Pricing Plus program to everyone.

Honda’s enduring ad focused on safety takes fourth place, showing how its vehicles can “brake before you do.” And GMC rounds out the ranking with a spot promoting the ’19 Sierra 1500 SLE Crew Cab, available now for 20% below MSRP.

(click on blue links for videos)

1. Chevrolet: J.D. Power Quality Awards: Packed House

Impressions: 243,569,853

Attention Score: 93.78

Attention Index: 125

Est. TV Spend: $3,313,482

 

2. Lincoln Motor Company: Wish List Sales Event: Goat Yoga

Impressions: 235,603,164

Attention Score: 96.38

Attention Index: 157

Est. TV Spend: $2,641,180

 

3. Ram Trucks: Ram Nation

Impressions: 228,044,743

Attention Score: 79.14

Attention Index: 40

Est. TV Spend: $5,000,420

 

4. Honda: Safety Affects Everyone

Impressions: 224,686,130

Attention Score: 92.48

Attention Index: 110

Est. TV Spend: $4,632,690

 

5. GMC: Holidays: One for You, One for Me

Impressions: 213,966,843

Attention Score: 81.14

Attention Index: 44

Est. TV Spend: $3,168,955

 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


 

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