Cadillac Takes Dare to Top of Ad Rankings

The luxury automaker captures attention with a spot featuring noted rule-breakers.

WardsAuto Staff

March 10, 2016

2 Min Read
Cadillac model not seen until end of spot
Cadillac model not seen until end of spot.

A Cadillac commercial starring young scientists, artists and entrepreneurs tops the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by

Linked by an inspirational theme, “only those who dare drive the world forward,” the youthful rule-breakers include digital activist Morgan DeBaun, gastronomist Flynn McGarry and wearable-tech innovator Kenneth Shinozuka. Only at the end of the spot does an actual Cadillac briefly appear, along with the campaign’s tagline: “Dare greatly.”

The Cadillac spot supplants the former No.1, Subaru’s “Dog Tested: Puppy” spot, which falls to No.4 in engagement, with another Subaru ad, “Dog Tested: Phone Navigation,” just behind it at No.5.

A Jeep ad plugging its Renegade “Dawn of Justice” Special Edition model holds steady in second place, while a heavily aired Mazda commercial, “The Proposal: Driving Matters,” moves up from fifth to third place. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Cadillac TV Spot, 'Don't You Dare Stories'

14.56% Digital Share of Voice, 298k Earned Online Views

2. Jeep Renegade Special Edition TV Commercial, 'Dawn of Justice: Into the Storm'

11.68% Digital Share of Voice, 31k Earned Online Views

3. 2016 Mazda CX-5 TV Spot, 'The Proposal: Driving Matters'

10.94% Digital Share of Voice, 319k Earned Online Views

4. Subaru TV Spot, 'Dog Tested: Puppy'

7.71% Digital Share of Voice, 197k Earned Online Views

4.00% Digital Share of Voice, 116k Earned Online Views

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