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Nissan Design's Fresh PerspectiveNissan Design's Fresh Perspective
Shiro Nakamura Design director at Nissan Motor Co. Ten years ago, Shiro Nakamura's rise to the top of Nissan Motor's design operation would have been unthinkable - which just goes to prove that desperate times call for desperate measures.And the situation at Nissan is desperate. Worldwide sales fell in fiscal 1999 to a 20-year low of 2.4 million units while the company's share in the domestic market
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