Hyundai Turns to U.K. Analysts to Predict Future Mobility Trends

Automaker seeks help from Oxford University to give it an edge in planning for societal mobility and government regulation challenges.

Paul Myles, European Editor

July 10, 2024

1 Min Read
Large Hyundai Vision T Concept
Hyundai looks to academia for help in tracking future consumer trends.

Hyundai is teaming up with academics from the U.K.’s Oxford University in a bid to stay at the forefront of emerging societal mobility trends and governmental regulations.

The Foresight Center, to be based at Saïd Business School, will be dedicated to exploring the automaker’s long-term vision and strategic direction.

Hyundai says the center expects to facilitate interdisciplinary conversations between government agencies, academia and industry experts to develop long-term insights into future societal trends. The university’s Oxford Scenario Planning Approach (OSPA) claims strong expertise in reshaping industry perspectives and conceiving long-term corporate directions.

Also, the Foresight Center will engage with the automaker’s open innovation network across key locations, including the U.S., China, India, Germany and Singapore.

Addressing a launch event, Gyun Kim, executive vice president and head of Hyundai Motor Group’s Business Intelligence Institute, says: “The automotive industry is undergoing a paradigm shift and significant changes in business environments, leading to unprecedented uncertainty. In such times, it is crucial for companies to move away from an experience-based approach and adopt a long-term perspective to identify large-scale future trends.

"We expect that the Foresight Centre will play a significant role in cultivating a multifaceted and comprehensive perspective on the future within organizations, known as ‘future literacy’.”

About the Author(s)

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

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