Cadillac marketing chief Uwe Ellinghaus wants new vehicle naming strategy
CadillacCadillac Plans U-Turn to Product Naming StrategyCadillac Plans U-Turn to Product Naming Strategy
“There is no doubt, with an expanded product portfolio, we need to revise our entire nomenclature,” Cadillac global marketing chief Uwe Ellinghaus tells WardsAuto at the Geneva auto show.
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