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BuickGM Tries to Revive BuickGM Tries to Revive Buick
Rebuilding a failed nameplate may be the most difficult job in the business. I can think of only a few that ever were revived successfully. Some of them, such as American Motors' Rambler, were resuscitated way back when. But Jeep's comeback is the only one that stands out in recent history. Instead, for decades, auto makers have chosen to just kill a troubled nameplate and eliminate its dealers rather
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