CHRISTOPHER W. CEDERGREN | Wards Auto

CHRISTOPHER W. CEDERGREN

Latest from CHRISTOPHER W. CEDERGREN

Navigating the 'Net' Web-savvy retailers can gain a selling tool Navigating the 'Net' Web-savvy retailers can gain a selling tool

byCHRISTOPHER W. CEDERGREN

Aug 1, 1998

3 Min Read

Getting Beyond 'Me-Too'Getting Beyond 'Me-Too'

byCHRISTOPHER W. CEDERGREN

May 1, 1998

4 Min Read

All from CHRISTOPHER W. CEDERGREN

Off to California Lincoln Mercury looks for a new start

Off to California Lincoln Mercury looks for a new start

byCHRISTOPHER W. CEDERGREN

Endangered Species U.S. small car segment has shrunk 20% in a decade

Endangered Species U.S. small car segment has shrunk 20% in a decade

byCHRISTOPHER W. CEDERGREN

The Internet Can't Match This Raising the luxury car retailing bar

The Internet Can't Match This Raising the luxury car retailing bar

byCHRISTOPHER W. CEDERGREN

A softer '97: growth may slow, consumer debt creeps up, and pent-up demand's on the wane

A softer '97: growth may slow, consumer debt creeps up, and pent-up demand's on the wane

byCHRISTOPHER W. CEDERGREN

Deciphering future product preference: the key is understanding what drives product image

Deciphering future product preference: the key is understanding what drives product image

byCHRISTOPHER W. CEDERGREN

Why the luster's off luxury brands

Why the luster's off luxury brands

byCHRISTOPHER W. CEDERGREN

Is the bloom off light-truck boom?

Is the bloom off light-truck boom?

byCHRISTOPHER W. CEDERGREN