The campaign looks to attract more African-American and Hispanic-American buyers with the help of a popular rapper employed by the auto maker in the past.
For a second-consecutive month, sales of the new Dodge Dart compact sedan continued to slide. But results were healthy for other key models, including the Jeep Grand Cherokee, Ram pickups and Chrysler 200.
The auto maker returns to the 24-hour race in France after more than a decade as it continues to find solid ground in the fast-paced world of motorsports.