NFL programming impact falls from last week but still remains the leading source of ad impressions, according to iSpot.tv.

Estimated spending on auto TV ads spiked 260% among the top five most-viewed commercials, according to iSpot.tv.

Subaru, with two ads on the list, gets the highest creative ratings, according to iSpot.tv’s Ace Metrix.

Carmakers find new roads to reach viewers in the lull before the NFL regular season, according to iSpot.tv.

New orders placed as of Aug. 30 will carry higher prices reflecting what Ford says are “significant material cost increases, continued strain on key supply chains and rapidly evolving market conditions.”

The production launch of the EQS SUV moves the German automaker closer to its goal of manufacturing eight BEVs at seven sites on three continents this year.

The return of the NFL, even in preseason, is already impacting automotive ads, according to iSpot.tv.

Toyota’s ad got the most impressions from a show that stopped airing new episodes 18 years ago, according to iSpot.tv.