Audi Claims No.1 on Most Engaging Auto Ads List

The Audi ad carries a promotional tie-in for “Captain America: Civil War,” which opens in theaters this week.

WardsAuto Staff

May 5, 2016

1 Min Read
TVad buzz shows Audi being chased not chasing
TV-ad buzz shows Audi being chased, not chasing.

An Audi commercial with a promotional tie-in for “Captain America: Civil War” takes the No.1 position in the weekly Most Engaging Auto Ads list, powered for WardsAuto by

Nissan grabs the No.2 spot with an ad showing the perks of all-wheel drive on the Rogue compact CUV, while Mazda’s “Carried Away” slips from first place to third. Dodge’s “Uncle Richie: No Debate” takes the No.4 spot for the second week in a row.

Mazda makes another appearance on the chart at No.5 with “Driving Matters: Passenger,” featuring music by Patsy Cline. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!

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1. Audi TV Spot, 'Captain America: Civil War - The Chase'

40.73% Digital Share of Voice, 1.2M Earned Online Views

2. 2016 Nissan Rogue TV Spot, 'Mountain Monsters'

8.76% Digital Share of Voice, 612k Earned Online Views

3. 2016 Mazda3 TV Spot, 'Carried Away'

7.46% Digital Share of Voice, 546k Earned Online Views

4. 2015 Dodge Charger SXT & SE TV Spot, 'Uncle Richie: No Debate'

3.55% Digital Share of Voice, 172k Earned Online Views

5. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

2.76% Digital Share of Voice, 180k Earned Online Views

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