WardsAuto Dealer Business magazine is back as a print publication, largely by popular demand.
Until now, the last print issue was October 2013. After that, we switched to a digital format centered on content-rich WardsAuto.com, which, incidentally, will soon debut a redesigned website.
But we’ve learned a couple of things leading to the revival of our magazine.
First, in a survey of industry people, 61.4% cited WardsAuto as a source they used most often (they were limited to three choices) for automotive-industry information. We placed No.2 among 14 choices.
Second, 24.3% of respondents said a print publication is their preferred means of receiving auto-industry information. (Digital was first at 42.9%).
With nearly one in four people showing a print preference, we felt duty-bound to give them what they want. So WardsAuto Dealer Business magazine returns with this first quarterly issue. To see a digital version of the print publication click here.
We’ve undergone a lot of changes over the years, but one thing remains constant: Our mission statement of helping dealers run their businesses more efficiently and profitably by providing them with relevant news and information.
