You know how important digital marketing is -- but you might not know which channels to focus on. Paid search? Retargeting? Web video ads? It can be hard to decide where to invest, and harder still to decide how to measure their performance.
While there's no perfect answer, we did the research to find out what dealers are doing in digital marketing and how they're measuring it. We'll look at how different types of dealers compare and what marketing channels hold the most potential, as well as how to get the most out of a comprehensive digital marketing plan.
Attendees will learn:
- How to pick the best channels and get maximum performance out of them
- How different types of dealers rate their marketing channels for lead volume and lead quality
- Which metrics other dealers are using to measure their success
Senior Content Strategist
With 20 years of digital marketing experience, Jeremy has worked through multiple waves of innovation and evolution in connecting buyers and sellers, focusing on the common thread of effective communication in new platforms and old. As senior content strategist at CarGurus, Jeremy manages the messaging and content production across all dealer-facing marketing activities. Prior to CarGurus, he managed content marketing at Fiksu, a mobile ad tech company, and BuyerZone (now part of Purch), a B2B lead gen provider.