From the Floor: 2018 WardsAuto UX Conference
More than 350 people attended the recent WardsAuto User Experience Conference in Novi, MI, to network and learn about the latest trends in voice control, artificial intelligence, driver assistance and the human-machine interface. (Photos by Joe Wilssens and Diane Weiss.)
October 15, 2018
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Kimberly Clavin VP at LOOP BY PILLAR speaks at the Wards Auto User Experience Conference at the Suburban Collection Showplace in Novi, MI.Joe Wilssens
Consumers are moving from reactive to proactive in their purchases, says Kimberly Clavin, vice president of Loop by Pillar, a software service provider.
Panel sessions well-attended at Wards Auto User Experience Conference.
Conference attendees gather around secret-until-lit smart surfaces as part of user interface developed by supplier CGT.
“How do I want an autonomous driver to drive? I want it to drive like me,” says Harman's Jason Johnson.
Eight panel sessions at Wards Auto User Experience Conference covered topics ranging from the coolest new HMI concepts to minimizing distraction.
J.D. Power research has found Asian consumers are more trusting of autonomous-vehicle technology than are Americans or Germans, where motoring cultures have deeper roots, says JDP's Kristin Kolodge during a main-stage discussion.
FCA's Emilio Feliciano (from right) and Honda R&D's Steven Feit talk with attendees after session focused on new HMI designs.
Attendees visiting exhibitor booths in main ballroom.
Panel session focused on Innovations Outside the Automotive Industry.
Attendees at "Newest Tech and Concepts for Enhancing UX" session catch up with Rightware's Tero Koivu, vice president-Product Management (right), following his presentation.
Ford's Chris Atkinson, UX global project manager, (right) speaks during "Ever-Changing Cockpit of the Future" afternoon panel discussion. Mike Maddelein, vice president-Engineering, Inteva Products, looks on.
At Righware booth, Technical Project Manager Taru Simonen speaks with Tamas Kerecsen, chief technology officer, NNG.
Attendees chat with Senior Manager Sarah Carlson at OSRAM Opto Semiconductors' booth.
Wards 10 Best UX competition now in its third year.
Wards 10 Best UX competition now in its third year.
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