Dealers: Page
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Courtesy of WardsAuto
Dealertrack Debuts Streamlined and Speedier F&I Platform
The Cox Automotive company touts its new uniFI software as auto retailing’s first integrated solution for closing car deals.
By Steven Finlay • Nov. 6, 2018 -
Courtesy of WardsAuto
Do Marketing Stacks Stack Up? Yes But Not Without Some Issues
These integrated systems induce order, unlock targeted campaigns and personalize messages for improved results.
By Eric V. Holtzclaw • Oct. 23, 2018 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Car Dealership Customers Self-Sell – and They’re Good at It
Some dealers are changing the way F&I is presented and sold.
By Steven Finlay • Oct. 22, 2018 -
Courtesy of WardsAuto
Three Ways to Energize Car Dealerships
Customer experience is becoming more important than price.
By Aaron Krane • Oct. 18, 2018 -
Courtesy of WardsAuto
Woman Dealer Wants to Make Auto Retailing Less of a Man’s World
“The majority of men and women get along well,” dealer Dianna Freeman tells Wards Industry Voices contributor John Stephens. “It’s a minority of people who wants to remain in the Dark Ages.”
By John Stephens 1 • Oct. 17, 2018 -
Courtesy of WardsAuto
Volvo Plans First Polestar EV Retail Outlet
The store will be the first to show Polestar’s approach to selling vehicles to an audience interested in alternatively fueled cars. It will be the first of about 60 Polestar Spaces set to open worldwide by mid-2020.
By Paul Myles • Oct. 16, 2018 -
Courtesy of WardsAuto
Machines, Humans Learn Lots at automotiveMastermind
In a Wards interview, Marco Schnabl talks about the power of predictive analytics, the roots of his company, the difficulties of running a dealership and how he as a German native fresh out of college went to work in the U.S. selling cars.
By Steven Finlay • Oct. 16, 2018 -
Courtesy of WardsAuto
Car Dealers Can Help Buyers ‘Speed Through the Transaction’
Set the right time expectations, keep customers engaged, let them know what’s happening along the way, “and it’s just a better overall experience,” says Che Shaydak of Suburban Imports.
By Steven Finlay • Oct. 15, 2018 -
Courtesy of WardsAuto
Historic Boston Building Transformed Into State-of-Art Auto Dealership
The former International Harvester headquarters underwent an adaptive-reuse project to preserve its red brick façade with architectural details of its original 20th-century commercial character.
By Steven Finlay • Oct. 11, 2018 -
Courtesy of WardsAuto
NADA Chairman Takes Aim at Three ‘False Narratives’
Wes Lutz urges an audience of journalists to “question the hype, ask for proof and find out what they are not telling you.”
By Steven Finlay • Oct. 10, 2018 -
Courtesy of WardsAuto
Know What Car Dealership Customers Want, and When
By meeting them where they are, a dealership can give desired information rather than another shrill “BUY TODAY” voice in the crowd.
By Valerie Vallancourt • Oct. 5, 2018 -
Courtesy of WardsAuto
Dealers Should Think Like Customers, Author Says
In a WardsAuto Q&A, fixed-operations expert Jim Roche tells what dealers can do to supercharge their service departments.
By Steven Finlay • Oct. 4, 2018 -
Courtesy of WardsAuto
Website Makes Car Buying Click-Quick
Buyers using the delivermyride.com website can select a competitively priced new car from their couch – and have it delivered to their door the next day.
By Alan Harman • Sept. 25, 2018 -
Courtesy of WardsAuto
Evangelist of Dealership CRM System Meets All Kinds
Sometimes Mark Vickery is preaching to the choir, other times he’s trying to convert doubters who aren’t convinced CRM systems play a big role in auto retailing.
By Steven Finlay • Sept. 24, 2018 -
Courtesy of WardsAuto
U.S., Chinese Parts Makers Caught in Trade War Crossfire
The U.S. duties are to be levied on a wide range of Chinese exports of auto parts, including tires, windshields, mirrors, seatbelts, transmissions, door assemblies, chassis, instruments and seats.
By Keith Nuthall • Sept. 20, 2018 -
Courtesy of WardsAuto
Late Dealer Inducted Into British Sports Car Hall of Fame
Kjell Qvale was an early U.S. seller of English vehicles.
Sept. 19, 2018 -
Courtesy of WardsAuto
Car Dealers Fret Over Possible Tariffs, Survey Shows
Of the 56% of franchised dealers who feel negatively toward tariffs, 66% believe consumers will face higher prices on all new vehicles, not just imports.
By Steven Finlay • Sept. 10, 2018 -
Courtesy of WardsAuto
Car Dealers’ Challenge: Manage Today, Keep Eye on Future
In a WardsAuto Q&A, Cox Automotive President Sandy Schwartz shares his thoughts on the future and what it may look like for auto retailers.
By Steven Finlay • Sept. 10, 2018 -
Courtesy of WardsAuto
Four Elements of Next-Generation Vehicle Merchandising
A new study indicates few dealers feel confident in their ability to provide the merchandising that buyers expect, much less use it to differentiate themselves from competing dealers.
By John Hensman • Sept. 7, 2018 -
Courtesy of WardsAuto
Genesis to Mark New Phase With Repositioned U.S. Dealer Network
The move to refranchise U.S. retailers is expected to cut the luxury brand’s dealer body in half, a strategy designed to deliver a better customer experience and improved profit margins.
By David Zoia Editor • Sept. 7, 2018 -
Courtesy of WardsAuto
Dealership Creates Customer-Journey Campus
The client-centric philosophy is called Powered by You. “That’s more than just a tagline,” says dealer principal Roy Sommerhalter Jr.
By Steven Finlay • Sept. 6, 2018 -
Courtesy of WardsAuto
Four Reasons Auto Dealers Fire Digital Marketing Agencies
A consultant tells how to run great campaigns, keep dealership advocacy high, and most importantly avoid getting axed.
By George Nenni • Sept. 4, 2018 -
Courtesy of WardsAuto
Auto Industry’s Labor of Love: Labor Day Weekend
Automakers and car dealers love to wrap blowout sales around holidays.
By Steven Finlay • Aug. 31, 2018 -
Courtesy of WardsAuto
vAuto’s Dale Pollak Tells Students a Few Things About Happiness
The auto industry icon says at Northwood University’s convocation ceremony, “Happiness is elusive. It’s not like there’s a happy button to push.”
By Steven Finlay • Aug. 31, 2018 -
Courtesy of WardsAuto
Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill
Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.
By Steven Finlay • Aug. 30, 2018
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