Dealers: Page 47
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Courtesy of WardsAuto
New California COVID Rules to Curb Dealership Traffic
Most California car dealerships are limited to occupation by no more than 25% of their indoor capacity. Even the next-highest category imposes a 50% limit.
By Jim Henry • Nov. 20, 2020 -
Courtesy of WardsAuto
Are Democrats in Better Car-Buying Mood Than Republicans?
Dems are “optimistic” while GOP voters are “down in the dumps” because of the presidential election, says Cox senior economist Charlie Chesbrough.
By Steve Finlay • Nov. 17, 2020 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Online Tools Help Car Dealers Retain Service Customers
Dealers can struggle with trying to convert vehicle buyers into regular service-department customers, says David Foutz of Cox Automotive.
By Steve Finlay • Nov. 16, 2020 -
Courtesy of WardsAuto
VW Talks Dollars and Cents in Marketing ID.4 EV
Given Volkswagen’s big plans for its new ID.4 electric compact CUV, the automaker is trying to explain electric-vehicle economics to as many folks as will listen.
By Sebastian Blanco • Nov. 16, 2020 -
Courtesy of WardsAuto
Acquiring Used Inventory With Digital Advertising
Savvy dealers have been leveraging technology, social channels and new thinking to circumvent traditional auction houses and the higher-priced inventory that comes with them.
By Lauren Donalson • Nov. 13, 2020 -
Courtesy of WardsAuto
Larson’s Star Power Behind ’21 Rogue Marketing Drive
As a Nissan brand ambassador, Oscar-winning actress Brie Larson will be featured in other launch campaigns, marketing chief Allyson Witherspoon says.
By Jim Irwin • Nov. 11, 2020 -
Courtesy of WardsAuto
Find Customers Who Are Ready to Buy, Before They Submit a Lead
As buyers browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.
By Cox Automotive • Nov. 10, 2020 -
Courtesy of WardsAuto
Building Effective Holiday Auto Promotions
COVID-19 has significantly muddied the economic waters when determining who has the financial capacity to spend. With the right data, automotive brands and agency partners can ensure they’re getting the most out of their advertising campaigns.
By John Stremel • Nov. 10, 2020 -
Courtesy of WardsAuto
Strong Conversion, Demand for Pickups Pushing Growth
Light-vehicle sales grew 2% from August to their highest level since the pandemic began impacting the economy in March.
Nov. 9, 2020 -
Courtesy of WardsAuto
Today’s Car Dealership Customers Want More – and Get It
John Simlett refers to car salespeople as customer advocates” who help people along the way and don’t take advantage of them. “It’s no longer doing it to me,” he says. “It’s doing it for me.”
By Steve Finlay • Nov. 9, 2020 -
Courtesy of WardsAuto
Now-Famous ‘Stapler Close’ Came Out of Nowhere
Car dealership F&I trainer Tony Dupaquier developed a visual technique that uses a stapler and a smartphone as props to sell vehicle extended service agreements.
By Steve Finlay • Nov. 5, 2020 -
Courtesy of WardsAuto
Serving, Helping, Solving = Success
In order to differentiate yourself from the pack and be a true pro, you must commit every day with every deal to have the right spirit of intent.
By Justin B. Gasman • Nov. 3, 2020 -
Courtesy of WardsAuto
Car Dealerships Try New Ways to Sell Aftermarket Products
F&I training now includes videoconferencing best practices.
By Steve Finlay • Nov. 2, 2020 -
Courtesy of WardsAuto
New Car Dealership DMS Provider Challenges Veteran Players
Tekion founder Jay Vijayan says his system’s point of difference is that it was built from scratch as a single platform, not patched together over time.
By Steve Finlay • Oct. 29, 2020 -
Courtesy of WardsAuto
GMC Outlines Hummer Marketing Strategy
GM is asking dealers to adhere to a no-haggle pricing strategy that insures there is only one Hummer price across the internet, company President Mark Reuss says.
By Joseph Szczesny • Oct. 29, 2020 -
Courtesy of WardsAuto
‘Reading’ People Becomes Harder for Dealership F&I Managers
Customers wearing protective masks or turning off their computer cameras during video conferences makes it tough to pick up visual cues.
By Steve Finlay • Oct. 28, 2020 -
Courtesy of WardsAuto
Car Buying Predicted to Remain Mainly In-Store Vs. Online
Car dealership lead providers with the largest audience and who offer the best customer experience “win the war,” says CarGurus CEO Langley Steinert.
By Steve Finlay • Oct. 27, 2020 -
Courtesy of WardsAuto
Targeted Marketing and Holiday Auto Incentives
With unemployment rates at an all-time high, it is important to understand a potential buyer’s household income and discretionary spending so the right incentives are offered to the right consumer.
By Byron McDuffee • Oct. 26, 2020 -
Courtesy of WardsAuto
Digital Auto Financing Gets COVID-19 Push
“I don’t think there’s any going back to the old normal,” says Mike Kane, senior vice president- consumer credit operations for Ally Financial’s automotive segment. “If you haven’t invested in low-touch or no-touch — you better get there.”
By Jim Henry • Oct. 23, 2020 -
Courtesy of WardsAuto
Are Millennials Driving Auto Dealers to Embrace Subscription Services?
Several automakers already are taking the car subscription model out for a spin; examples include BMW, Mercedes-Benz and Porsche. Other private subscription services offer selections ranging from used vehicles to various makes of electric vehicles.
By Juan Pena • Oct. 22, 2020 -
Courtesy of WardsAuto
How Dealers Can Tap into Election Cycle Digital Advertising
For starters, dealers should focus on local keywords in all their digital advertising to optimize their efforts and see the largest possible return on their investment.
By Jeremy Anspach • Oct. 20, 2020 -
Courtesy of WardsAuto
Dealers Need to Go ‘All the Way’ With Digital Retailing
In this second of a two-part series, the author urges auto dealers to open up to new ways of thinking about digital retailing, free of the constraints currently in the market. Incumbents resisting adaptation and change have been known to be displaced in many an emerging market.
By John F. Possumato • Oct. 19, 2020 -
Courtesy of WardsAuto
Consultant: Dealership Service Has Room for Improvement
It’s a truism in the service and parts industry that service retention for franchised new-car dealerships falls off as length of ownership increases, especially once vehicles are out of warranty.
By Jim Henry • Oct. 16, 2020 -
Courtesy of WardsAuto
FCA Commitment to Canadian Plants Seals Union Deal
Unifor President Jerry Dias says the tentative agreement “solidifies FCA’s footprint in Canada” and he expects employment at the company’s Canadian operations will expand over the next three years.
By Joseph Szczesny • Oct. 15, 2020 -
Courtesy of WardsAuto
Canadian Dealers Wary of USMCA’s Effect on Prices
The chief economist for the Canadian Automobile Dealers Assn. tells Wards the increase in cost pressure should develop over the next two years, although it has yet to be witnessed by dealers.
By Keith Nuthall • Oct. 15, 2020
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