Dealers: Page 35
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ColumnDealers Marking Up Above MSRP on Dangerous Ground
Between Tesla, Rivian, Lucid and Fisker operating without dealerships and the agency model introduced by traditional manufacturers, marking up above MSRP during these demand-driven times may come back to haunt dealers.
By John F. Possumato • Feb. 9, 2022 -
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Column
Purchase Orders Protect Auto Dealership Profits
Under a purchase order, a dealer who buys anything from a vendor agrees to a certain price and certain terms, both of which affect profits. That kind of binding agreement is pretty important right now with all the instability in the supply chain.
By Kyle Rauzi • Feb. 8, 2022 -
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Column
New Super Bowl Advertising Strategies for Auto Dealers
With digital resources available to local dealers, they should begin to leverage Super Bowl advertising opportunities like never before, helping new customers connect, engage and transact with them on a more personalized level.
By Lauren Donalson • Feb. 7, 2022 -
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TransUnion: Auto-Loan Terms Stretch as Interest Rates Rise
Monthly auto-loan payments would have been even higher in third-quarter 2021, but borrowers took out a higher proportion of 72- and 84-month loans, TransUnion says.
By Jim Henry • Feb. 4, 2022 -
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Car Dealers Get Creative in Acquiring Inventory
“Customers not coming in with a trade is an alarming concern for many dealers,” says MAX Digital’s Randy Barone.
By Steve Finlay • Feb. 4, 2022 -
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Analyst Sees No Quick Relief From New-Vehicle Shortages
LMC Automotive Managing Director Pete Kelly says it could be 2023 before the industry sees significant improvement in light-vehicle inventories.
By Jim Henry • Feb. 2, 2022 -
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Help Your Accounting Team Embrace Technology (and Change) in 2022
Your DMS technology can be the key to unlocking increases in efficiency and profitability, as well as dealership growth.
By Industry Voices article by Dealertrack DMS • Feb. 1, 2022 -
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J.D. Power Analyst Bullish on 2022 U.S. Vehicle Market
“For retailers, this should be the best year ever,” says Tyson Jominy, vice president-Data & Analytics, for J.D. Power. “(Tight) inventory is driving the pricing dynamic. We don’t expect to see that improve until at the earliest, in Q4 of this year.”
By Jim Henry • Jan. 28, 2022 -
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Fewer Car Owners Bash OEM Mobile Apps, but Problems Persist
“Owners are looking for accurate real-time information about their vehicle, which many apps are currently not providing,” says J.D. Power’s Frank Hanley.
By Steve Finlay • Jan. 27, 2022 -
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Column
Evolving Beyond Tier-based Automotive Advertising
Combining messaging and marketing efficiency by seamlessly bringing dealers, consumers and OEMs together on one axis costs less and generates more sales.
By Dave Zuchowski • Jan. 24, 2022 -
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Used-Car Market to Remain Robust in 2022, Ally CEO Says
Ally reports U.S. consumer auto loan and lease originations, including new and used, were $10.9 billion in the fourth quarter, up 19.8% vs. a year ago.
By Jim Henry • Jan. 21, 2022 -
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NFL Wild Card Weekend Delivers Auto Ad Attention
Lexus takes the top two spots for the week of Jan. 10, bumping the previous week’s frontrunner Nissan down to third, while a pair of Toyota ads round out the bottom of the list.
By Jim Irwin • Jan. 20, 2022 -
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Column
Car-buyer Expectations Building Amid Chip Shortages
Automakers and dealers have made strides in meeting demand, especially by adopting digital technology. But keeping pace with more rapid changes against the backdrop of supply shortages will require a deeper understanding of what consumers expect and value.
By Brian Irwin • Jan. 19, 2022 -
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Column
Four Tips for a Successful CPO Program
When implemented correctly, CPO programs provide consumers with a high level of transparency and confidence. As a result, consumers are willing to pay more and the vehicles turn faster.
By Jeremy Beck • Jan. 18, 2022 -
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Column
Connected Television Boosts Dealers’ Advertising Results
The first benefit of connected television is scale, where dealers can leverage large programming opportunities and access across major recognizable logos with strong coverage across networks and devices.
By Patrick Curran • Jan. 14, 2022 -
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Toyota Defends U.S. Retail Sales Title in 2021
Toyota has been No.1 in U.S. retail volume each of the past 10 years, but it surpassed General Motors in overall sales in 2021 because COVID-19 and the computer chip shortage curtailed GM fleet sales.
By Jim Henry • Jan. 7, 2022 -
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Digital Retailing: The Key to Customer Satisfaction and Profitable Sales
Today, two out of three car shoppers want to complete more of the process online compared to their last purchase. Digital retailing platforms like Accelerate My Deal empower you to offer personalized paths to purchase that earn you more profit.
By Industry Voices article by Cox Automotive DSS • Jan. 5, 2022 -
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Vehicles Hard to Get, But Auto Financing Isn’t
“The higher prices haven’t affected the availability of credit,” says Cox Automotive’s Andy Mayers.
By Steve Finlay • Jan. 3, 2022 -
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Specter of Tax Hikes Driving Dealership M&A Activity
“Sellers are laser-focused on closing before the end of the year” because the potential tax changes could greatly increase the tax bill for selling dealers, says Erin Kerrigan, co-founder of Kerrigan Advisors, Irvine, CA.
By Jim Henry • Dec. 29, 2021 -
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Column
2021: Rollercoaster Ride Ends Poorly
Light-vehicle sales will increase by a modest 4.8% in 2021 to 15.3 million units, a level that is 1.3 million below what current economic conditions would support.
By Warren P. Browne • Dec. 27, 2021 -
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Survey: Many Car Shoppers Want to Talk to F&I Managers
A car dealership department that consumers once frequently complained about is gaining favor in the digital age.
By Steve Finlay • Dec. 20, 2021 -
Courtesy of WardsAuto
Alcantara Claims Vindication in Case Against Rival Miko
An Italian court has upheld eight separate claims that Miko, the latest competitor in the field of supplying synthetic materials for premium car brands, has made marketing statements for its product, Dinamica, that are shown to be unsubstantiated.
By Paul Myles • Dec. 15, 2021 -
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CarMax Study Ranks Levels of Automotive Loyalty
Brands that consumers stick with the most are all luxury: Lexus, Mercedes-Benz and Cadillac.
By Steve Finlay • Dec. 9, 2021 -
Courtesy of WardsAuto
Column
Auto Marketers Can Enhance Online Buying Experience
The online business model is completely new for many auto marketers, and for OEMs to fully adapt to the change and provide a quality user experience, understanding user preferences is a must.
By Anto Inigo • Dec. 8, 2021 -
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Column
Dealers Have Tools to Take Guesswork out of Rebates
To create an improved retailing environment and consumer experience, manufacturers, lenders and retailers must eliminate the disconnect between what consumers are being quoted online compared to what they are presented with at the store.
By Rusty West • Dec. 7, 2021
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