Automakers: Page 156
-
Courtesy of WardsAuto
Ford’s Late-Summer Pitch Most-Watched Car Commercial
The Ford ad that finished the week of Sept. 2 in first place collected 337.1 million impressions. It lets viewers know the ’18 Explorer XLT 4X2 can be leased for $229 a month.
Sept. 7, 2018 -
Courtesy of WardsAuto
GM’s Barra: R&D Begun for 10-Minute EV Charger
The automaker’s chairman and CEO confirms the fast-charging EV will be released soon to Delta Electronics, a global power and thermal management expert, as part of a research initiative with the U.S. Department of Energy.
Sept. 5, 2018 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Seven Ways Automakers Can Capitalize on UBI
Collaboration between the auto and insurance industries is key to delivering vehicle-embedded services that will benefit their shared customer and create greater revenue opportunities for automakers through adoption of usage-based insurance services.
By Pavan Mathew • Sept. 5, 2018 -
Courtesy of WardsAuto
Jeep, Ram Again Pick Up Slack for FCA
Jeep found 87,502 customers in August, up 19.6% from like-2017, with the redesigned Wrangler up 20% (20,168 units) and Cherokee up 85% (21,978 units). Ram had its best August ever.
Sept. 4, 2018 -
Courtesy of WardsAuto
Mercedes-Benz Heralds Electric Future With EQ C
A key rival to the newly introduced Jaguar I-Pace, soon-to-be-revealed Audi e-Tron Quattro and an upcoming production version of the BMW iX3 concept, the new 5-seat SUV is the first electric-powered Mercedes-Benz model put into series production.
By Greg Kable • Sept. 4, 2018 -
Courtesy of WardsAuto
Ford Rides Truck Demand, Fresh Product to Sales Gain
Ford sold 212,393 cars and trucks last month, compared with 203,156 in the same period a year ago, according to Wards Intelligence.
By James M. Amend • Sept. 4, 2018 -
Courtesy of WardsAuto
Toyota Sales Dip in August, Honda and Nissan Rise
All three Japanese automakers saw light-truck sales rise and car sales decline, continuing a year-long trend reshaping the U.S. auto industry.
Sept. 4, 2018 -
Courtesy of WardsAuto
Ford U.K. Plant’s Innards Under Drones’ Scrutiny
Each inspection area used to take a laborious 12 hours to complete. Now, controlling drones equipped with GoPro cameras can thoroughly inspect each area from the ground in just 12 minutes.
By Alan Harman • Sept. 4, 2018 -
Courtesy of WardsAuto
Cars Still Honda’s Bread and Butter Amid Truck Boom
Honda is committed to producing passenger cars, an executive says. While that might seem a weakness in an increasingly truck-hungry world, analysts and Honda dealers are upbeat about the automaker’s product lineup.
By Alysha Webb • Aug. 31, 2018 -
Courtesy of WardsAuto
Nissan Leads Ranking of Most-Seen Automobile Ads
Nissan’s top-ranked ad for the week of Aug. 20 continues to promote the automaker’s Bottom Line Model Year-End Event – a spot that collected 286 million impressions.
Aug. 29, 2018 -
Courtesy of WardsAuto
Nissan Launches All-New Altima Production at Two U.S. Sites
Upgrades to the Tennessee and Mississippi plants include the addition of calibration equipment to help ensure the reliability and functionality of Nissan’s ProPILOT Assist technology.
By Alan Harman • Aug. 28, 2018 -
Courtesy of WardsAuto
Proton Headed for China
The Malaysian automaker fulfills a dream with a plan to build and market its cars in China.
By Alan Harman • Aug. 27, 2018 -
Courtesy of WardsAuto
Mercedes-Benz EQ Silver Arrow Points to Electric Future
The EQ Silver Arrow is a technological figurehead for Mercedes-Benz’s newly established EQ sub-brand, through which the automaker will market a range of new electric models starting with the EQ C set to make its production debut in early September.
By Greg Kable • Aug. 25, 2018 -
Courtesy of WardsAuto
Toyota Dealership Takes a Cue From Netflix
“We have brought dealerships into the 21st century,” says Joydrive CEO Hunter Gorham.
By Alan Harman • Aug. 24, 2018 -
Courtesy of WardsAuto
Audi Unleashes Radical New PB18 e-Tron Concept
The electric-powered supercar is touted as a possible successor to today’s R8.
By Greg Kable • Aug. 24, 2018 -
Courtesy of WardsAuto
BMW Reveals New Z4 Roadster at Pebble Beach Concours
Sales begin with the 335-hp M40i M-Performance model leading the new third-generation lineup. The Z4’s completely new look comes with more distinctive proportions and an automatically controlled fabric roof.
By Greg Kable • Aug. 23, 2018 -
Courtesy of WardsAuto
Ford Spot Still No.1 Among Most-Seen Auto Ads
The Ford ad holding on to first place for the week of Aug. 13 garnered 346.5 million TV ad impressions, even more than in the previous 7-day period.
Aug. 23, 2018 -
Courtesy of WardsAuto
Tesla Model 3 Orders Go Unfulfilled; Aussies Get Antsy
“I have no idea if it’s ever going to show up,” says one would-be buyer Down Under.
By Alan Harman • Aug. 23, 2018 -
Courtesy of WardsAuto
Hyundai Reveals Major Design, Safety Upgrades for 2019 Elantra
The new Elantra’s safety, driver-assist and infotainment features put it in the same league as luxury cars costing twice as much.
Aug. 22, 2018 -
Courtesy of WardsAuto
Opel GT X Experimental Concept Unveiled
Compact crossover hints at a fresh start for the German car maker under new parent, the PSA Group.
By Greg Kable • Aug. 22, 2018 -
Courtesy of WardsAuto
Ford Unleashes Ranger Raptor in Germany
Developed by Ford Performance for the true enthusiast off-roader, the first-ever Ranger Raptor will go on sale in Europe in mid-2019 powered by a twin-turbo version of Ford’s 2.0L EcoBlue diesel 4-cyl.
By Alan Harman • Aug. 22, 2018 -
Courtesy of WardsAuto
VW Ramps Up German Factory Productivity
VW will consolidate Golf production in Wolfsburg as part of a major makeover of its global production strategy and processes aimed at boosting productivity 25%.
By Alan Harman • Aug. 21, 2018 -
Courtesy of WardsAuto
Hyundai Shopper Assurance Undergoes Changes
Instead of the original money-back guarantee, the program now offers a “3-day worry-free exchange,” meaning participating dealers will swap out a vehicle, not refund the purchase.
By Steven Finlay • Aug. 21, 2018 -
Courtesy of WardsAuto
GM Increases Production in Uzbekistan
General Motors’ Asaka plant employs about 8,000 workers and has capacity to produce about 250,000 vehicles a year. In addition to the Tracker, GM plans to launch a new generation of the Cobalt, perhaps by the end of this year.
By Eugene Gerden • Aug. 20, 2018 -
Courtesy of WardsAuto
Kia Ends Arguments Over Audio Control
The automaker’s Separated Sound Zone technology allows each passenger in a vehicle to listen to different music, without headphones. The technology can mute sounds unnecessary for passengers but crucial for the driver.
By Alan Harman • Aug. 17, 2018
Previous
