Most dealers are only seeing a fraction of what’s driving their sales — in fact, on average, just over 3%.
That’s shocking, and in this episode, we’ll break down the latest findings from Cox Automotive’s whitepaper to reveal the hidden blind spots in most dealers’ CRM tracking, new ways to make more focused marketing decisions, like Multi-Touch Attribution (MTA), and what dealers can do right now to protect their marketing spend and boost ROI.
Get ready for stats that will surprise you and step-by-step actions you can take today.
Our panelist is Jade Terreberry. Jade is the Senior Director of Strategic Planning and host of the hit podcast For the Road Forward for Cox Automotive, with a focus on the Consumer Brands, Autotrader and Kelley Blue Book. She joined Cox Automotive in 2015. Having spent much of her life and career working in the dealership and automotive industry, her expertise is focused on helping dealers solve the challenges of the business today and plan for the future.
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