Make Automated Driving Systems Safer and More Comfortable with Location Data

April 29, 2022

2 Min Read

Date: Thursday, June 02, 2022
Time: 11:00 AM Eastern Daylight Time
Duration: 1 hour

With the emergence of driving assistance and automation, vehicles have become active users of location information.

To ensure that these systems benefit from this, irrespective of their navigation status, HERE has created a solution that can provide location directly to driver assistance systems – including speed limits, lane information, road features and other road attributes relevant for driving assistance – that complements the vehicle’s perception stack.

This enables driving assistance and critical safety features to be available on all vehicle types, independent of whether the vehicle has embedded navigation, a brought in solution, or no navigation option. While this capability has been especially important to enable car makers to meet the European Union Intelligent Speed Assistance (ISA) mandate, it broadly enables driver assistance and safety applications across car lines and trim levels across the globe.  

Join our webinar to learn more about:

  • How location technology increases driver awareness with data on road conditions ahead

  • How integrated road, lane and traffic data enhances advanced cruise control and highway pilots

  • How location aware lane keeping performs better than camera-only systems lane keeping in tests

  • How HERE helped Ford and other OEMS offer a safer driving experience

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Andrei Iordache-500_0

Andrei Iordache, Senior Industry Solutions Manager, HERE Technologies

Mr Andrei Iordache is Senior Industry Solutions Manager at HERE Technologies, leading strategy and business development for Automated and Assisted Driving globally. 
In his role Mr Iordache is working with automotive companies and Tier 1s to enhance driving experiences by harnessing the power of location data and location-based services. His background is in product strategy, advanced product planning, connected services and e-mobility, working previously for several automotive OEMs
Mr Iordache has graduated a leadership program in Corporate Innovation at Stanford Graduate School of Business and has a Master in Business Administration from Aarhus School of Business, Denmark. Complementing his business education, he completed a Self-driving car program Nanodegree from Udacity.


Glenn Sanders, Principal Analyst, Autonomous Vehicles, Wards Intelligence


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