VW Assumes Distribution of SEAT Brand in Russia
Only 1,037 SEAT cars were sold in Russia from January through September, but Volkswagen believes deliveries of its Spanish subsidiary’s brands could reach 15,000-20,000 annually.
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VIENNA – Volkswagen Group Rus is taking over distribution of the SEAT brand in Russia.
Until now, SEAT was VW’s only volume brand not sold via the auto maker’s Russian subsidiary. Distribution has been handled by an independent Polish importer.
VW now distributing SEAT Leon in Russia.
Only 1,037 SEAT cars were sold in Russia through September, up 56.4% from like-2010. VW’s Spanish subsidiary ranks No.46 in sales in the country, and the brand’s market share is a minuscule 0.05%.
During the same period, Volkswagen Group sold 87,474 VW units; 50,121 Skodas, and 17,803 Audis in Russia.