Opel Sees Bounty in Small as Premium Plan
CEO Karl-Thomas Neumann wants the brand’s turnaround focused on smaller cars, CUVs and niche vehicles that offer optional features customers will buy.
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Neumann at Opel press conference today.
PARIS – Opel CEO Karl-Thomas Neumann says the automaker’s Insignia sedan will mark the high-point of the brand’s range as it continues to peg its turnaround on small vehicles with highly desirable add-on features, instead of striking at the traditional premium segment in Europe.