Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.

Toyota's dealer network in the U.S. isn't far-reaching enough to rack up big sales for the new Tundra pickup, says Chambers Williams, an auto journalist based in Texas, which leads the nation in light-truck deliveries.

Of Toyota's approximately 1,200 dealers, most are in urban and suburban markets. Unlike domestic-brand dealers, Toyota retailers lack a presence in outreaching areas.

“They are not in rural areas where a lot of pickup trucks are sold,” says Williams, who owns a Chevrolet Silverado. “People aren't going to drive 200 miles to buy a Toyota Tundra. Not in Texas anyway.”