Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
WardsAuto Dealer Business magazine is back as a print publication, largely by popular demand.
Until now, the last print issue was October 2013. After that, we switched to a digital format centered on content-rich WardsAuto.com, which, incidentally, will soon debut a redesigned website.
But we’ve learned a couple of things leading to the revival of our magazine.
First, in a survey of industry people, 61.4% cited WardsAuto as a source they used most often (they were limited to three choices) for automotive-industry information. We placed No.2 among 14 choices.
Second, 24.3% of respondents said a print publication is their preferred means of receiving auto-industry information. (Digital was first at 42.9%).
With nearly one in four people showing a print preference, we felt duty-bound to give them what they want. So WardsAuto Dealer Business magazine returns with this first quarterly issue. To see a digital version of the print publication click here.
We’ve undergone a lot of changes over the years, but one thing remains constant: Our mission statement of helping dealers run their businesses more efficiently and profitably by providing them with relevant news and information.
