Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Ingredients for a dealership bomb: High advertising costs and low gross margins. One of our marketing experts tells how to yank the burning fuse from that one. |
2. | It's not a dealer-eat-dealer world out there. Things aren't that vicious. But the competition is fierce, and customers and automakers alike benefit from the rivalry, says NADA's top dog. |
3. | OK, so minivans aren't the coolest vehicles on the road. But they don't have to be loser cruisers, says one of the few remaining players in a one-time wildly popular segment. |
4. | For job interviewers and interviewees alike: Would this person pass the "airport test"? |
5. | A collapsed ceiling duct hurts people and damages cars at a Herb Chambers dealership. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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