Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Some people need help getting a car loan. And more dealers could try harder on behalf of borderline cases, says the head of an F&I training firm. | ||
| 2. | Diesel engines may be goners in the U.S. (gee, thanks VW), but it’s a stretch to turn the scandal into the end of our love for cars. So says a Silicon Valley guy writing for WardsAuto. Here's his take. | ||
| ADVERTISEMENT When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. | |||
| 3. | Automakers ponied up more than $100 million on TV ads for a week. Nissan spent the most. Mazda takes the No.1 and 2 spots for most-engaging content. | ||
| 4. | A Nashville dealership comes up with something new and different: a “vending machine” that dispenses cars. Exact change only? | ||
| 5. | Rolls Royce is popular in certain U.S. cities. Hog Jaw, AR, isn’t one of them. Miami is No.2. The top spot? Here’s an area-code hint: 90210. |
Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
