Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon. Here’s why. | ||
| 2. | In the future, car owners may bear the burden and responsibility of auto cybersecurity. | ||
| ADVERTISEMENT When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. | |||
| 3. | Beware of confused dealership salespeople who can’t find the brake of a 650-hp Corvette. Yes, that is the sound of showroom glass shattering. | ||
| 4. | A wise business strategy: Daimler’s boss (who once reigned in bucolic Auburn Hills, MI, as head of Chrysler) says his company won’t use deceptive software like VW did. | ||
| 5. | Until recently, Silicon Valley largely ignored the auto industry. Not anymore. Look out for the brain-drain train. |
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