Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Why call dealers dealers? While we’re at it, why call customers customers? Or salespeople salespeople? Let’s play the name game. | ||
| 2. | Just because an automaker announces a vehicle recall doesn’t necessarily mean owners flock to dealers to get problems addressed. If it’s engine-related, yes; seatbelt related, not so much. So says a tracking report.
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| ADVERTISEMENT “ I recently switched all 7 of my stores to Reynolds . Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |||
| 3. | General Motors wants more people to know about its GMC brand. Great, but GMC dealers want a wider range of stock.It’s a case of matching ramped up marketing to product availability.
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| ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Visit the Resource Center. | |||
| 4. | A downpayment is the first payment on a purchased car, not the only one. But a bunch of thieves,who anted up something, likely knew all along how it works.
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| 5. | All dealers have business strategies. But some of them have strategies for something else: clearing snow after yet another storm. You must think it through. Here’s how. |
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