Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | What’s about as bad as a hard sell? A soft sell. So says our IdeaXchange expert Darin George. He advises overly careful showroom staffers to lose the bicycle helmet. | ||
| 2. | Surviving has its advantages. Breathing is a big one. But for today’s dealers, so is making more money due to fewer competitors. Check out this New York Times piece that cites a good source (um, us). | ||
| ADVERTISEMENT “I sleep better at night because of docuPAD ® .” – Greg May docuPAD, a part of Reynolds Retail Management System, transforms the way consumers experience your dealership. Using docuPAD, Greg May Chevrolet increased $300 profit per vehicle. | |||
| 3. | Toyota will introduce a hybrid version of the RAV4, the automaker’s best-selling CUV. Sneak peeks for now, but soon a show-all intro at the New York auto show. | ||
| ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Visit the Resource Center. | |||
| 4. | This is an encore story of sorts. It’s about dealership veterans connecting with young customers, and junior staffers selling to elders. It ran here Friday, but inadvertently with “gated” access. We’ve opened the gate now.
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| 5. |
For a while, it looked like Millennials weren’t interested in buying cars. Now that they’re finally in the market, Gen Yers say they’re savvier vehicle buyers than their parents. A survey says why they feel that way. |
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