Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Today’s car shoppers expect dealers to read their minds. So here are some mental-telepathy tips. | ||
| 2. | While people shop at Costco for vats of mayonnaise and jumbo boxes of cereal, they also can buy something else: a car. At a bargain price. Dealers beware. | ||
| ADVERTISEMENT Learn How Buyer Detection Moves More Metal | |||
| 3. | Sergio Marchionne says the auto industry needs more mergers. Maybe he’s right, but history shows us to bring in the mine sweepers for something like that. | ||
| ADVERTISEMENT New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. | |||
| 4. | The FTC requires dealers to post a “Buyers Guide” on used vehicles. An Arkansas dealership didn’t do that. Bad move. It now must pony up a $90,000 no-posting penalty. | ||
| 5. | Two consumer groups claim used-car giant CarMax sells unrepaired recalled vehicles, yet runs ads touting its rigorous inspection process. They want investigators on the case. |
Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
