Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
| 1. | Our man John McElroy went to three recent industry events: The Consumer Electronics Show, Detroit auto show and National Auto Dealers Assn. convention. Guess which one impressed him as the show of shows.
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| 2. | John Krafcik is pitching a way automakers can reduce incentive spending by billions of dollars: Don't give rebates to customers who are going to buy the vehicles in the first place. | ||
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| 3. | Perhaps he's a bit biased based on where he's from, but a Detroit university marketing prof says of Super Bowl spots: "I'm surprised how well the auto ads did compared to the competition." | ||
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| 4. | It's back to the dealership for more faulty airbag recall work. A quick-fix didn't work. So now full replacements are in order. If you're keeping track, add another 2 million to the recall count. | ||
| 5. | All types of people walk into dealerships. Most times, they're dressed. But not always. |
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