Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Mercedes-Benz went down-market with its CLA sedan. So did Audi with its A3. But fellow German luxury automaker BMW tells us it’s not interested in the under $30,000-MSRP crowd. | ||
| 2. | Automakers prod their retailers to get with social media. Frustrated dealers wonder if it’s worth it. Says a general manager: “I can think of one deal that originated on Facebook.” Both sides now. | ||
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| 3. | A while back, some people touted installing kiosks in showrooms. Boy, they said, would customers love those. Instead, shopper response was underwhelming. A dealership just put in a kiosk. This time it’s different: free hats and hoodies for using it. | ||
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| 4. |
WardsAuto has interior motives. Why else would we comb through the insides of 42 vehicles? They’re in the field of this year’s Ward’s 10 Best Interiors competition.
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| 5. | A guy swipes a dealership's Indy pace car. But first he had to drive it down a set of stairs and through a plate-glass window. Someone wave the caution flag on this rude dude. |
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