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Special Coverage
Greater L.A. Auto Show
PLYMOUTH, MI – Skeptics will say, “Here we go, again,” as General Motors Co. taps its German subsidiary Adam Opel GmbH for product to rebuild one of its brand’s showrooms in the U.S.
Clearly, it didn’t work for Saturn or Cadillac a decade earlier. But with the new-for-’11 Buick Regal, GM finally may have found the right home and, more importantly, the right strategy for injecting some Germanic soul into its American cars.
The new sports sedan arrives stateside in second-quarter 2010 after highly successful launches late last year in China and in Germany as the Opel Insignia.
The Insignia is drawing rave reviews on its home turf, where it ranks as the best-selling sedan in its class and since last November has racked up more than 30 awards, including European Car of the Year.
In China, the locally built Regal launched in December and has sold some 64,000 units. Young Chinese particularly are captivated by the Regal, keeping the average age of its buyers around 35 years – astonishingly low for Buick.
GM shows the U.S.-bound Regal to the public at the Los Angeles auto show this week after unwrapping the car earlier to journalists in Detroit and to Buick enthusiasts in L.A.
But before the Regal hits the full show circuit and ahead of formal testing next year, GM offered a handful of media several hours behind the wheel and, for comparison, its sister the Insignia. The Regal’s principle target in the U.S. is the Acura TSX.
