Dive Brief:
- General Motors is merging its certified used vehicle sales program for its Chevrolet, Buick and GMC brands with its CarBravo sales platform, beginning June 2, the automaker announced in a press release.
- CarBravo will become the automaker’s sole platform for dealers to sell CPO vehicles including non-GM makes and models. However the CarBravo program excludes the luxury Cadillac brand, which will continue to operate its own independent CPO program, per the release.
- GM aims to capture more of the growing used vehicle sales market that’s currently dominated by CarMax, AutoNation, Carvana and other online retailers that offer car shoppers a nationwide, omnichannel sales platform to browse and purchase CPO vehicles.
Dive Insight:
GM launched the CarBravo online marketplace in early 2022 as a way to grow its used vehicle sales. The online marketplace allows customers to browse, finance and arrange at-home test drives and delivery of GM and other brands of CPO vehicles.
CarBravo allows customers to complete most car buying processes online, then visit a participating GM dealer for a test drive, or arrange for delivery. Dealers will also take vehicle trade-ins.
CarBravo was launched as a voluntary program for GM dealers, but many signed up as a way to reach more customers and boost sales. GM said in its release that over 750 dealers across all 50 states are enrolled in the CarBravo program.
Beginning June 2, participating Chevrolet, Buick and GMC dealers will be required to list all of their CPO inventory on the CarBravo platform, with the exception of Cadillac. However, GM dealers can still sell “non-certified used inventory” at their brick and mortar locations as usual.
According to GM, CarBravo dealers have sold more than 200,000 vehicles, with strong year-over-year sales growth. The automaker said that GM dealers sold 2.3 times more certified Chevrolet, Buick and GMC vehicles via CarBravo compared to traditional CPO sales tools.
GM said in its press release that the CarBravo platform “gives dealers the confidence to stand behind a greater catalog of vehicles on their used lot and provides customers the freedom to choose how they want to shop — online, in-store or a mix of both.”
Any CPO vehicle sold via CarBravo can have servicing or warranty repairs performed at any one of GM’s 4,000+ U.S dealers, which provides dealers with additional revenue opportunities.
All of the vehicles offered via CarBravo are certified and come with warranty coverage for additional peace of mind for buyers. All CarBravo vehicles, regardless of brand, go through a comprehensive inspection and reconditioning process. The vehicles also come with roadside assistance.
GM offers two warranty options for vehicles purchased through CarBravo. In January, GM announced it was doubling the warranty coverage on CPO vehicles sold via CarBravo.
The “Bravo Tier” covers vehicles up to 10 years old with less than 100,000 miles and includes a 12‑month/12,000‑mile bumper‑to‑bumper limited warranty. The coverage begins after any remaining OEM warranty expires.
The “Budget Tier” plan includes a 30‑day/1,000‑mile powertrain limited warranty for vehicles that are 10 to 15 years old with less than 150,000 miles.
With the average selling price of a new vehicle reaching a record high in September 2025, topping $50,000 for the first time ever, more price-conscious consumers are turning to the used vehicle market.
According to GM’s press release, which cited data from Cox Automotive, the average age of vehicles on the road in the U.S. is 12.8 years. In 2026, consumers are forecasted to purchase about 38 million used vehicles this year, including 20 million via retail channels. That’s compared to 15.8 million new vehicles, according to Cox data. New vehicle sales are forecast to decline by 2.4% year over year compared to the roughly 16.3 million vehicles sold in 2025.
Ford Motor Co. also has also turned to digital sales for its used vehicle inventory. In November, the automaker announced it would begin selling Ford Blue Advantage CPO vehicles on the Amazon Autos online car-buying platform, joining Hyundai Motor America, which was the first automaker to implement a retail partnership with the e-commerce giant in late 2024.
