For Infiniti, Nothing Lasts Forever

Dealership chain Lithia Motors Inc. has stopped selling Infinitis at its Johnston, IA, outlet near Des Moines. Nissan North America Inc.'s Infiniti luxury division wanted the dealership to invest about $2 million for a facility expansion. Lithia declined. It came down to a business decision, general manager Brad Pietzsch tells the Des Moines Register. The dealership sold about 240 Infinitis a year.

Dealership chain Lithia Motors Inc. has stopped selling Infinitis at its Johnston, IA, outlet near Des Moines.

Nissan North America Inc.'s Infiniti luxury division wanted the dealership to invest about $2 million for a facility expansion. Lithia declined.

“It came down to a business decision,” general manager Brad Pietzsch tells the Des Moines Register.

The dealership sold about 240 Infinitis a year. It also sells Acura, Volkswagen and Audi brands. Medford, OR-based Lithia bought the store last year from Jordan Motors.

Infiniti is expected to find another dealership in the Des Moines area.

TAGS: Dealers Retail
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