Fairway Toyota is the first new-car dealership in Lee County, population 27,875, in southwest Georgia.
The 23,000-square-foot facility in Leesburg combines the newest technology with innovative architectural and design details built to enhance customers' buying experience. Fairway Toyota has 55 associates.
“One of Toyota's primary goals is to emphasize the entire ownership experience,” says dealer principal Bob Lynch.
The dealership features a glass-encased showroom, quick lube and tire service, a customer lounge with a 42-in plasma TV and Internet access and a retail parts and accessories store.
Lee County's population increased more than 52% between 1990 and 2000. The county is the namesake of Robert E. Lee's father.