BMW Canada selects Reynolds' ERA system for all dealers

BMW Canada has selected Reynolds and Reynolds (Canada) Ltd. as the exclusive provider of retailer management systems and related products and services. Reynolds will provide the ERA retail management system to all 32 BMW auto retailers across Canada.

The ERA takes information technology to the next level, says Reynolds, powering the retailer's sales, marketing and customer retention activities. ERA is the core of Reynolds' auto retailing services, which include dealership training, Internet buying services, customer relationship management solutions, and networking services.

BMW Canada joins Toyota Canada, Hendrick Automotive Group, Asbury Automotive Group, AutoNation, UnitedAuto Group, Budget Car Sales, Southeast Toyota, Gulf States Toyota and Sonic Automotive on Reynolds list of enterprise accounts.