Aspen Marketing Services, a privately held marketing services agency, acquired the operating assets of Newgen Results Corp., a provider of multi-channel customer-relationship management software systems for auto dealerships and auto makers.
“This acquisition creates unparalleled scale in automotive CRM,” says Patrick O'Rahilly, Aspen's CEO. “As a former auto dealer, I understand the importance of consistent, timely and personal communication. Knowing and understanding your customer increases loyalty, retention and profitability.”
The purchased assets and related customer contracts will become part of Aspen effective immediately.
Bob Kurilko, previously Newgen's vice president-marketing and operations, becomes executive vice president and general manager of the new operating unit at Aspen. A 22-year veteran in the automotive industry, Kurilko previously worked for Edmunds.com and Nissan Motor Co.
As a result of the transaction, Aspen says it will acquire relationships with more than 1,800 auto dealerships, and expand the company's multi-channel offerings, including inbound and outbound call centers, pre-recorded messaging, e-mail and direct-mail solutions.
The Newgen transaction comes on the heels of West Chicago, IL-based Aspen in July purchasing the Townsend Agency, a digital and relationship marketing firm.