Mazda’s Ads Matter

The automaker is winning an audience with two spots narrated by actor Aaron Paul.

WardsAuto Staff

April 7, 2016

2 Min Read
Mazda’s Ads Matter

Two Mazda commercials sit atop the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by

“Driving Matters: Passenger,” with a song by Patsy Cline, takes the No.1 spot, moving up from second place a week ago. A second Mazda commercial, “Carried Away,” is ranked No.2. Both feature voice-overs by actor Aaron Paul from TV’s “Breaking Bad.”

An Audi spot with an Iggy Pop soundtrack holds on to its No.3 position for a third straight week, a remarkable feat.

Meanwhile, two older commercials, boosted by thousands of airings, round out the Top 5 chart. At No.4: is a Toyota RAV4 Hybrid spot starring actor James Marsden, with 3,302 airings to date. The No. 5 spot is occupied by Acura, with a commercial featuring a voice-over by actor Michael B. Jordan, with 7,762 airings to date. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

16.11% Digital Share of Voice, 296k Earned Online Views

2. 2016 Mazda3 TV Spot, 'Carried Away'

9.14% Digital Share of Voice, 265k Earned Online Views

3. Audi A4 TV Spot, 'Touch' Song by Iggy and the Stooges

8.28% Digital Share of Voice, 41k Earned Online Views

4. Toyota RAV4 Hybrid TV Commercial, 'Wolf Pack' Featuring James Marsden

7.12% Digital Share of Voice, 190k Earned Online Views

5. Acura TV Spot, 'Point of View'

5.12% Digital Share of Voice, 146k Earned Online Views

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