Mazda Maintains Hold on Top Ads List

Mazda continues to dominate the ad rankings with three of the top five automotive spots.

WardsAuto Staff

June 2, 2016

2 Min Read
Honda spot one of only two topfive ads not about Mazda
Honda spot one of only two top-five ads not about Mazda.

For the second straight week, Mazda’s “Carried Away” commercial controls the No.1 spot in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by

With 1,716 total national airings to date, Mazda keeps engaging viewers week after week with this simple but compelling spot narrated by actor Aaron Paul.

Mazda continues to dominate this week’s list with two additional appearances: its ad for the CX-9, also narrated by Paul, grabs second place, while “Driving Matters: Passenger,” with music by Patsy Cline, secures the No.5 slot.

Ford continues its hold on the No.3 position with a high-energy spot about conquering the sport of everyday life, while Honda’s Civic Coupe commercial featuring a square world sinks from second place to fourth. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Mazda3 TV Spot, 'Carried Away'

8.55% Digital Share of Voice, 249k Earned Online Views

2. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

8.38% Digital Share of Voice, 208k Earned Online Views

3. Ford TV Spot, 'We Are All Champions'

6.87% Digital Share of Voice, 8k Earned Online Views

4. 2016 Honda Civic Coupe TV Spot, 'Square'

6.63% Digital Share of Voice, 150k Earned Online Views

5. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

3.61% Digital Share of Voice, 89k Earned Online Views

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