Mazda Commercial Tops Most Engaging Ads Chart

The commercial, launched earlier this month, is part of Mazda’s continuing “Driving Matters” campaign.

WardsAuto Staff

March 24, 2016

2 Min Read
Mazda welcome sight to weary traveler in weekrsquos mostengaging ad
Mazda welcome sight to weary traveler in week’s most-engaging ad.

A Mazda ad set to the Patsy Cline song “Back in Baby’s Arms” tops the weekly Most Engaging Auto Ads chart, powered for WardsAuto by

The commercial, launched earlier this month, is part of Mazda’s continuing “Driving Matters” campaign. It shows a weary passenger enduring the hassles of air travel; when he finally arrives at the airport parking lot in his hometown and sees his beloved Mazda, the lyrics of the Cline classic (“I’m back in baby’s arms / How I missed those lovin’ arms / I’m back where I belong / Back in baby’s arms”) make perfect sense.

Audi takes a very different approach to the music for two of its latest commercials, which land in third and fifth place. Both use Iggy Pop/Stooges classics to lend a gritty, rock-and-roll aura to the Audi A4.

A goofy Scion ad starring a “car dealership tube man” holds steady at No.2, while Dodge takes fourth place with a “Batman v Superman” cross-promotion. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

15.38% Digital Share of Voice, 426k Earned Online Views

2. Scion iA TV Commercial, 'Recently Liberated Car Dealership Tube Man'

14.33% Digital Share of Voice, 269k Earned Online Views

3. Audi A4 TV Spot, 'Touch' Song by Iggy and the Stooges

10.82% Digital Share of Voice, 138k Earned Online Views

4. Dodge TV Spot, 'Batman v Superman: Dawn of Justice'

5.45% Digital Share of Voice, 4k Earned Online Views

5. Audi A4 TV Spot, 'Rock and Roll' Song by The Stooges

4.83% Digital Share of Voice, 23k Earned Online Views

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