Chevy In Bed, Tops Most Engaging Auto Ads Chart

Chevrolet ousts long-running chart-topper Mazda to capture first place in the latest Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv. Chevy’s spot pits the ’16 Silverado against a competitor to see which truck bed has the best performance (spoiler: the Silverado’s steel bed wins).

Infiniti, which has been steadily rising in the chart, takes No. 2 with its ad for the Q60 featuring Kit Harington of HBO’s Game of Thrones.

Volvo remains in third place with 11.94% of the industry’s digital share of voice, followed by Subaru’s “A Lot to Love Event” spot with music by Langhorne Slim. Mazda’s ubiquitous CX-9 ad, which has had more than 4,000 airings this year, drops from first place to fifth.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed

12.57% Digital Share of Voice, 148K Earned Online Views

2. Infiniti: Emotions Per Millisecond

12.23% Digital Share of Voice, 32K Earned Online Views

3. Volvo: Wedding

11.94% Digital Share of Voice, 23K Earned Online Views

4. Subaru: A Lot to Love Event: Boxcar

6.31% Digital Share of Voice, 59K Earned Online Views

5. Mazda: Driving Matters: Crafted

6.07% Digital Share of Voice, 72K Earned Online Views